Independent Films Research- Task 4

Film 4 

Film4 Productions is a British film production company owned by Channel Four Television Corporation. The company has been responsible for backing a large number of films made in the United Kingdom. 

Inbetweeners 2

Synopsis: 

The follow-up to the UK’s most successful comedy film of all time reunites the hapless Jay, Neil, Simon & Will in Australia.

It became the highest gross on the opening day of a comedy in the UK, with £2.75 million and ended its first weekend with a gross of £12.5 million, the largest opening of any film in 2014. With an overall gross of £33.3 million, it was the highest-grossing British film in the domestic market in 2014. On 21 August, it was released in Australia, to a mixed reception, and topped the box office in its opening weekend. 

Reviews:

• 69%- Rotten Tomatoes 
• 4/5- Telegraph 
• 4/5- Empire 

Box Office: $63.8 Million 

Marketing:

The film was marketed by the use of teaser trailers to create excitement and enigma behind certain scenes showed. By doing this it makes the 'young target audience' want to go and see the film. They also marketed it by using a lot of film posters which interacted with the lifestyle of the audience, for example billboards and bus stops. 

Inbetweeners was released in cinemas on the 6th August 2014. As their target audience is teens it was crucial to pick a time to release the film at a date which meant that the target audience had time to go and see it. With English School Holidays starting July and finishing September this meant that all teens that go to school have time off.